Amy Creyer: Portfolio & Press

Timberland: Relaunch of the Classic Boot

Timberland relaunched its classic six inch work boot in Fall 2011. The new boots, which look identical to the older versions, now feature anti-fatigue technology in the sole for comfort. To celebrate the boot reissue, Timberland worked exclusively with me in Chicago and William Yan of New York City to produce a Man-on-the-Street (MOS) advertising campaign. The images are hosted on Timberland’s Facebook page, and the best 25 images from the campaign were recently featured in Complex Magazine.